We are Marion and Alexis, French entrepreneurs who fell in love with Australia 3 years ago!
We launched Mister RYE with the mission to replace the billions plastic products polluting Australia, with local alternatives produced with existing resources that don’t cost the planet.
Do you want to know the full story?
While traveling around the country in 2018/19, we were shocked at how much plastic we were picking up, especially on Australia’s most beautiful beaches and popular spots…
Straws always being in the top 10 picked items, after cigarette butts and plastic packaging, we also noticed they were a strong symbol to many organisations looking to raise awareness on plastic pollution! #stopsucking
Everything came together when the video of the turtle with plastic straw stuck into its nostril got published. This video has been viewed over 40 millions times! It made people realise not only that straws were a danger to the marine environment, but more importantly that plastic pollution was a REAL and ACTUAL problem.
The more our research continued, the more we realised greenwashing is also everywhere in the #PlasticFree alternatives industry! Plant based products (PLA or bioplastic) are getting very popular as they are said to be compostable, when in reality they are only commercially compostable and not home compostable. This means these plant based products need:
1. to be placed in the organic green bin. If not, it acts the same as traditional plastic in the environment.
2. a commercial composting facility in your city that use specific heating process to compost products. In Australia, there are only 150 facilities available (search the closest to you here)
Plant based and paper straws are getting very popular everywhere in the world, but we couldn’t find a single drinking straw manufactured in Australia.
Everything is made abroad and imported…
We started looking for alternatives
With Dr Kath Cooper, researcher and plant breeder for more than 30 years, we started looking at what local available resources we could use to create a 100% Australian straw, entirely grown and processed here in South Australia.
Testing and trying different varieties of cereals, we found rye was the most suitable plant to be a straw. Our online research also confirmed rye straws were the ancestors of our polluting friends: plastic and paper straws!
With Mister RYE, we have a mission to replace the billions plastic products polluting Australia, with local alternatives produced with existing resources that don’t cost the planet.
This mission starts with the 10 millions plastic and non environmentally friendly straws used daily in Australia.
Our story in video:
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